Just as it’s crucial to choose the right hotel for your next holiday, it’s vital when it comes to planning your Seo Adelaide campaign to target the most appropriate keywords and phrases. Your target audience may well be searching for a particular type of product or service you offer. So it’s with online tourism that so many expertly advise all relevant tourism brands (even small and new ones) to invest in search engine optimisation to leverage those opportunities.
As a specialist, I’ve often heard phrases like “the one site that makes you money” or “the one page that search engines love”. But what’s happening? It’s getting more comfortable than ever to get top rankings on major search engines using proven search engine optimisation strategies. And with Google releasing more Google+ insights, it’s more apparent than ever before just how important it is to optimise your web site and get on top. So what’s driving the importance of SEO in tourism?
In my experience, the most crucial factor has a high search engine optimisation page – or in other words, a high search engine visibility ranking. That can be done in several ways, including having a good page title and strong keywords on your website. Having a high page rank allows your site to show up higher in the search results, giving your customers greater access to your site. Having a high page rank gives you a much more professional image.
The other most crucial factor for many people is organic listings. A recent internet study showed that nearly 80% of searches are conducted via the search engines. Consumers are increasingly turning to Google and other popular search engines to find local businesses. That means that the majority of your website traffic will come through organic listings. While that can be advantageous, it also means that you’ll miss out on potentially profitable sales from sponsored links.
To compete with the more significant, more popular search engines like Google and Yahoo, it’s essential to have an excellent organic listing. That means getting on as many directories as you can – ideally, those that receive a good rating from at least one of the major search engines. The more extensive leisure travellers will probably have several different directories under their belt, so you may need to spend some time researching each one thoroughly to build up a solid reputation on each. As well as directories, you’ll also want to make use of blogs and social media outlets – particularly on Google, where many visitors use these as a primary source of inspiration for their holiday search.
Getting on Google’s right side and receiving good search engine optimisation results also requires good web content. If your web content is poorly constructed or written, it won’t help your rankings at all! You want to write a straightforward, informative, helpful content that will appeal to both tourists and local business owners. This is very different from trying to sell products or services, which Google frowns upon.
The final of the three Seo Adelaide basics, we’re going to talk about today involves link building. For your website to receive links to its page and improve your ranking in search engine results pages (SERPs), you need to submit your website to web directories. Most of the directories you’ll come across will have a form you can fill out to request your link. Just remember to follow the rules of any directory you submit to and provide relevant and useful content.
These are just three of the essential SEO basics for those of you who are just beginning to learn about search engine optimisation. As you become more experienced, you’ll learn more about how to use links, how to attract visitors to your site using video marketing, and you’ll probably be ready for the idea of using organic listings to get into the top 10 search engine results pages. Stay tuned for more SEO tips and information about building online visibility for your tourism brands.