SEO is an important part of web-based businesses trying to sell goods and services or drive traffic to an offline business via the internet.
Statistics show that Google alone gets over 91 million searches worldwide per day. Also, 50 percent of people conducting a search do not venture past the second page.
That means if you’re not in the top 20 spots, you’ve lost 50 percent of your possible visitors. This is where SEO experts can help.
How do I pick a good SEO consultant? This is not an easy question to answer; each company would need to take all things into consideration when looking for SEO services mainly the trust level of the consultant.
If you don’t feel comfortable with your advisor, your relationship will be strained at best. It is not always wise to base your decision to hire an SEO consultant based simply on their past performance although it is certainly something to look at.
Every website is different and will require a slightly different strategy to get to the top of the search engine results. This is for some an expensive and time-consuming partnership that you’re embarking on, so you will need to have a feeling of trust between you and the consultant for both of you to succeed.
Remember, it’s OK to ask questions, check references and even call previous clients and talk to your SEO representative one on one. Your consultant should not have a problem with you asking questions. After all, you are the customer and paying the bill.
Trusting an SEO consultant is like trusting a new doctor or your dentist. In a short time, you will discover whether you’re comfortable with their abilities or not.
Here are factors you should investigate before hiring an SEO company:
Does the consultant hide the tactics they’re using or are they vague in their explanations to your questions? Your advisor should tell you what they’re doing, why there doing it and how it will benefit your business. Remember you’re their client if they’re not an open book when it comes to your campaign, then that should be a red flag.
Do they have a proven track record? Do they furnish recent client stats?
Is your SEO consultant solely focused on search marketing and not your website? On a page, optimisation will play a vital role in your rankings. Failure to properly optimise your site as well as develop a search marketing campaign will become a recipe for failure and cost you valuable time and money.
Are you being given false expectations by the company? If your SEO service tells you that you’ll get first page rankings in a month and that you’ll remain there with no additional work, then they are lying to you. The process of SEO is a journey; it will typically take between 4 to 5 months to start seeing permanent positive results; anything else is nothing but hogwash.
Search engine optimisation is a science and art. If the SEO experts don’t do the proper research and are not accurate with their optimisation strategy and the campaign fails, they will fail and ultimately you the customer would, too.