Claremont Centre
Claremont Centre is one of the UK’s leading office furniture manufacturers and suppliers.
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Claremont Centre
Dealer's Support Pack
The Challenge
To take total responsibility for all aspects of Claremont Centre’s marketing operations and strategy. To handle the launch of two new furniture ranges at the prestigious FM Expo industry exhibition at Earls Court in London.
The Solution
FM Expo presented an ideal opportunity to launch Claremont’s innovative desking system, Framework, and the company’s FT2 range of office furniture. We spent three months carefully devising a marketing strategy that would optimise results for the company, developing a portfolio of sales support that included brochures, product animations and a CD-ROM to demonstrate the product benefits to dealers throughout the world. We handled pre-show publicity and intriguing dealer invitations. We designed the Claremont Centre stand and devised eye-catching publicity during the show that attracted a great deal of attention. We also advised and implemented effective post-show activity, which has helped Claremont achieve a 25% appointment conversion rate for follow-up visits.
The Result
FM Expo was a huge success. Claremont won an award for their stand and have since seen an increase in their number of dealerships. We have also begun work on several projects with some of the new dealerships.
Using a modified version of the strategy devised for FM Expo, Claremont have succeeded in securing a major contract from Asda, one of the largest office furniture contract wins in the UK in recent years.
What the client said:
“Dunning Design has helped us to implement key management tools. They know how to get to the heart and soul of our business and successfully translate this to our marketplace worldwide. Dunning Design’s input helps us to consistently increase our market share and penetration.”
Brendan Boyle, Claremont Centre.
We have built up an excellent relationship with Claremont Centre and work closely with them as a valued and trusted partner. We act as Claremont’s marketing department, initiating strategy, developing printed and online support materials and look after a wide network of dealerships.
